“Well-produced virtual college tours also offer pizzazz that experts say prospective students may not see in other marketing materials. For schools that use VR, it provides an immersive experience; users have the sense that they’re in that environment.

Prospective college athletes don’t have to visit an actual campus to get a good idea of what the school and its athletic facilities look like, says Zvi Goffer, a co-founder of CampusVR, the platform a number of universities and college athletic departments use for VR tours. This has been especially beneficial for schools and athletes as National Collegiate Athletic Conference transfers have become more prevalent, since it allows athletes to take an unofficial visit of a school without having to leave their living room, he says.“This is going to become the norm,” Goffer says. “Visualization, as much as some people want to fight that trend, there’s just no substitute for it.””

– Cole Claybourn

Oct. 4, 2022 

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